Use of Data
We use the information we collect and/or receive for our operational and commercial purposes, which may include:
  • Product, Service, and Contract Fulfillment (including managing, performing, and administering our contracts)
  • Customer Support (including managing and administering our relationships with our customers and potential customers, and maintaining and improving the experiences of our customers and potential customers)
  • Quality Assurance and Supply Chain Management (including assisting in buying decisions)
  • Site Performance and Administration (including measuring and analyzing the number of visitors to different sections and pages of our Site, to determine how best to enhance the usability and performance of our Site, and to detect and prevent fraud)
  • Marketing and Advertising (to send marketing information about our products and services to consumers, and to engage in advertising, including Tailored Advertising)
  • Other Communications with Customers
  • Internal Financial, Employment, and Administrative Purposes
  • Compliance with Legal/Regulatory Obligations
Retention of Personal Information
The website will retain your personal information only for as long as is reasonably necessary for the purposes set out in this Privacy Policy. The criteria used to determine the retention periods include: (i) how long the personal information is needed to provide the services (including in connection with our guarantees) and operate the business; (ii) the type of personal information collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).
The website will also retain Usage Data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Site, or we are legally obligated to retain this data for longer time periods.
Transfer of Data
Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction, in jurisdictions where the data protection laws may differ than those from your jurisdiction.